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Sports & entertainment product licensing

Leverage the power of your brand by getting expert support for the process of licensing your products.

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What is product licensing?

What are the advantages of product licensing?

If you’re looking to break into new markets and improve your income, a product license is the way to go. It enables you to widen your brand without having to invest in a new business or product line. With an experienced licensee as your partner, you can gain access to wider markets and a larger customer base almost instantaneously. Plus, you can benefit from their expertise in marketing, production, and distribution. It’s the perfect way to fast-track your brand towards world dominance. Here are some of the advantages you can look forward to with our range of specialist services below.

Increase revenue generation
When you license a product, you can earn a percentage of each sale that is made. This can help to bolster your income and add more value to your bottom line.
Access a wider market
You can tap into a far larger customer base than if you were just distributing your products alone. By forming alliances with other businesses, you can gain immediate access to receptive markets and extend your reach.
Expand into new product categories
Trying to expand your product range can be costly and time-consuming. When you license your brand, you can instantly explore new fields and start creating products you may not have been able to develop on your own.
Generate greater brand awareness
It presents you with a great opportunity to get your name out there and increase your visibility. You can reach a whole new range of customers and do wonders for your brand loyalty.
Secure additional protection
Licenses are key to safeguarding your trademark or logo from being exploited without consent. This helps you protect your brand from counterfeiters while ensuring you maintain a consistent image.
Enjoy efficient production processes
When you license your products, you don’t have to worry about creating them from scratch or managing production. The licensee will take care of all of this for you, so you can focus on other important aspects of your business.

Types of Product Licensing

There are many different types of agreements that you can enter into. These include the ones listed below.

Apparel and accessories
You can license your name, logo, or trademark for use on apparel such as t-shirts, jackets, and hats. You could also explore accessories such as keyrings and bags.
Games & toys
License your brand for use on board games, puzzles, or even stuffed animals. This can help to raise your brand's visibility and appeal to a new audience.
Collectibles
You can license your name for use on collectible items such as figurines, dolls, and more. These types of products are often highly sought after by fans and collectors.
Events & experiences
You can license your brand to be used in conjunction with events, concerts and other experiences. This way, your brand can bring people together and help them create unforgettable memories.
Got questions or require clarification?

How Licensing Works

Understanding the world of entertainment and sports licensing might seem daunting at first, but with us as your guide, you can easily navigate through the process. Here’s how it works.

Step 1
Research
Before you select a licensee for your product, take some time to thoroughly research every option. It's important to do your due diligence to find a partner with the means and capability to properly represent your product.
Step 2
Negotiations
Once you’ve identified the right partner, it’s time to negotiate. You need to agree on terms and conditions such as royalties, marketing budget, and production processes.
Step 3
Agreement
To protect both parties, the next step is to create a detailed agreement outlining all agreed-upon terms and conditions. This will ensure that everyone involved can feel confident in the arrangement.
Step 4
Production
The licensee will then begin producing the product according to your specifications and requirements. They’ll also handle all of the distribution and marketing aspects.
Step 5
Payment
Once you’ve approved the product, it’s time for payment. This can either be a lump sum or a percentage of each sale that is made.
Contact us today for more information about our service and how we can help you.
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    FAQ

    To license a product, a brand or organization will grant another entity the right to manufacture and distribute products that use their intellectual property. The licensee pays royalties to the licensor, in exchange for the use of their brand, logo, or other intellectual property. The licensee is also responsible for producing and marketing the product, while the licensor retains control over quality and distribution.

    Licensing in sports and entertainment typically involves athletes and performers granting another organization the right to create and sell merchandise featuring their name, image, or logo. Some well-known examples of sports brand licensing include basketball great – Michael Jordan’s Jordan apparel line and Nike’s partnership with LeBron James. Entertainers such as the famous Kardashians have licensed their name and brand to a whole range of products that extend from cosmetics to apparel.

    Entertainment and sports licensing is an opportunity to not only grow your visibility but also generate greater profits. With our help, you can find the perfect partner and create products that will delight your customers and make you a household name.

    If you’re an athlete or entertainer looking to land a deal, then the first step is to identify and partner with a suitable organization that can handle production, marketing, and distribution. Then, it’s time for negotiations. To ensure that each side gets what they want out of the arrangement, create a contract outlining all the relevant details such as royalty payouts, rights granted, and any other conditions. Once everything has been agreed upon by both parties, you can get on with production!

    We are a sports and entertainment licensing company that is proud to offer a world-class management service for athletes and entertainers looking to secure a lucrative deal. Our team of entertainment and sports licensing experts has extensive experience in this field. We will collaborate with you every step of the way so that your individual needs can be met effectively. Don’t delay – reach out to us today to learn more about how Flovale can help you put your brand in front of a global audience.